The LEGO® Idea

The LEGO® idea is what our family enterprises are built on. It started with the LEGO name coming from LEg GOdt (Play Well) and developed into the LEGO System in Play. Our family believes that LEGO play is one of the best ways to play and learn.

With the LEGO bricks, we can build anything we can possibly imagine as if they were glued and yet they can easily be taken apart and reconfigured into a new idea. When we do this, we are not only creating, but also evaluating, reflecting and recreating to achieve new possibilities. We learn through play in a self-motivated and fun way.